Modeling Customer Lifetime With Dynamic Customer Feedback Information

New Perspectives in Business and Econometrics

Alexander Kulumbeg

Marketing Institutes MCA & RDS

Daniel Winkler

Introduction

Story

  • Nation-wide apparel subscription box service provider
  • Female customers only
  • Contractual setting - curated shopping

Operation

  • Monthly surprise boxes with clothes selected by a stylist (person)
  • Option for customer to approve or change something in the box
  • Once received - rating of each item by categories and with optional written feedback

Story II

Data

  • Information on
    • Orders
    • Feedback
    • App usage
    • Customer journey
    • Style preferences
    • Stylist performance
    • Previews of Boxes
  • Distilled into Users Dataframe
    • One
  • a
  • c

Idea

Model

Model Details

Results I

Plot1

Results II

Plot2

Results III

Plot3

Results IV

Plot4

Conclusion

Discussion

New Perspectives in Business and Econometrics - 24 January 2023